Project Management – Stakeholder Victory

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In the business of project management, winning can be difficult to measure. In an article by Lynda Bourne, she tells us that Sun Tzu principles can be applied to project management:

Chinese military general Sun Tzu wrote The Art of War nearly 2,500 years ago. But his ideas still hold value on the art of stakeholder engagement. After all he did say: “The greatest victory is that which requires no battle,” which should be the ultimate aim of every stakeholder engagement process.

One of the clearest messages from The Art of War is the supremacy of strategy over tactics and tactics over reaction. Yet project teams spend most of their time reacting to stakeholders with a few tactical activities, such as report distribution and progress meetings. This approach gives the initiative to the stakeholders. And, as we all know, not every stakeholder has the project’s best interests at heart, and those who are supportive rarely have a deep understanding of your project’s real needs.

Sun Tzu states that success is driven by strategy: “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Planning your stakeholder engagement should involve far more than simply deciding who needs what information.

The starting point for a good strategy is good intelligence. “If you know the enemy and know yourself, you need not fear the results of a hundred battles.” Project practitioners and their teams need to understand who’s important and why; what their attitude to the work is (and why); what you need from them (if anything); and what those people want from you.

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