What is a Windows app?

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Microsoft and their marketing team can be confusing. Just recently they changed the branding on “Metro Apps” to “Universal Apps”. Now, in another announcement they have changed the name again to “Windows Apps”. Confused yet? In a presentation by  Don Box presentation in Shenzhen, China for the Windows Hardware Engineering Conference (WinHEC), he used the term “Windows Apps” and compared those applications to Windows Desktop Applications.

I have written about this before in this post, but this is important technology that may be lost in the marketing shuffle and confusion that is happening at Microsoft right now. Let’s hope they get everything resolved soon.


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