According to a new analysis by the email-efficiency service Boomerang, using anonymized and aggregated data from more than 5.3 million messages, they have figured out which qualities made an email most likely to prompt a response. While this information is intended for email marketers and business solicitation emails, it can also be helpful in your everyday personal and business emails.
Here’s a summary of best practices from Boomerang for making your emails more likely to get a response:
- Use shorter sentences with simpler words. A 3rd grade reading level works best.
- Include 1-3 questions in your email.
- Make sure you include a subject line! Aim for 3-4 words.
- Use a slightly positive or slightly negative tone. Both outperform a completely neutral tone.
- Take a stand! Opinionated messages see higher response rates than objective ones.
- Write enough, but not too much. Try to keep messages between 50-125 words.
You can read more on the study here.